User Acquisition Specialist / Performance Marketer

# User Acquisition Specialist / Performance Marketer

Introduction

As GoPremium sets its sights on expanding across Africa, we're in search of a results-driven User Acquisition Specialist to spearhead our digital growth. This role will be instrumental in designing and executing campaigns that attract and convert new users, ultimately helping us achieve our mission of providing seamless financial solutions to millions of Africans.

Responsibilities

The User Acquisition Specialist will drive the strategies that fuel GoFree's user growth. Here's what the role entails:

1. Campaign Planning and Execution: Develop, execute, and optimize paid marketing campaigns across multiple channels, including social media, Google Ads, and programmatic advertising. The goal is to drive installs, sign-ups, and app engagement at optimal cost-per-acquisition (CPA) levels.

2. Performance Analysis and Optimization: Continuously monitor and analyze campaign metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Leverage data to adjust targeting, creative, and budget allocations, ensuring maximum campaign performance.

3. Audience Segmentation and Targeting: Define and refine audience segments to reach users who will benefit most from GoFree's services. By tailoring campaigns to different user personas, the User Acquisition Specialist will improve relevance and increase conversion rates.

4. A/B Testing and Experimentation: Implement A/B tests to assess the effectiveness of different creatives, messaging, and channels. The insights gained from testing will be used to refine campaigns and scale what works best.

5. Collaboration with Product and Growth Teams: Work closely with the Product and Growth teams to align user acquisition strategies with product launches, feature updates, and overall growth goals. This alignment ensures that our marketing efforts are fully integrated with GoFree's mission.

6. Budget Management: Allocate and manage the advertising budget effectively, ensuring that funds are directed toward high-performing channels and strategies. The User Acquisition Specialist will track spending closely to maximize ROI and minimize waste.

Why This Role is Essential

The User Acquisition Specialist is at the forefront of GoFree's growth journey, driving the user acquisition engine that powers our expansion across Africa. Here's why this role is crucial:

1. Scaling User Growth Efficiently: With ambitious growth goals, we need a specialist who can bring in new users at scale without sacrificing quality. By focusing on data-driven performance marketing, this role ensures efficient growth that aligns with our budget and targets.

2. Expanding GoFree's Reach Across Africa: Reaching new users in diverse African markets requires a deep understanding of local preferences and behaviors. The User Acquisition Specialist will tailor campaigns to resonate with local audiences, ensuring GoFree's services meet the needs of each region.

3. Data-Driven Decision Making: The performance marketer's ability to analyze data and optimize campaigns is crucial to making informed decisions that drive high-quality growth. This role turns data insights into actionable strategies that keep our growth trajectory on track.

4. Driving Brand Awareness and Trust: Effective campaigns don't just acquire users; they build brand awareness and credibility. The User Acquisition Specialist will help GoPremium establish a trusted presence in the market, making it easier to engage and retain users over time.

Join Us on Our Mission

Joining GoPremium as a User Acquisition Specialist means playing a pivotal role in expanding access to financial solutions across Africa. If you're excited about using your marketing skills to make a real impact, we invite you to be part of our mission to empower millions through financial freedom. Help us bring GoPremium to the forefront of fintech innovation on the continent.